Over the past 10 years, search engine marketing (SEM) has evolved and grown into an enormous industry with so many search experts sharing their thoughts, strategies and expertise on building the most effective SEO (search engine optimization) strategy or the most cost effective ROI (return on investment) driven PPC (pay per click) programs. However, after spending so much time at a more advanced level over the years, you tends to forget the basic level of detail and knowledge required to teach a novice this business who has no prior experience or knowledge of the search industry.
Therefore, over the course of the next few months, I will sharing my expert knowledge for those looking to start a new career in pay per click marketing or just looking to get a general understanding of how it works. I will provide a more basic approach to learning PPC while gradually leading into more intermediate and advanced levels of PPC. I will share some important resources and tools you can use to better understand how to keep up with emerging search trends. Most of my posts will be specific to pay per click and social media with very little SEO. My experience in SEO has been minimal over the years but I can advice on the most basic approaches to SEO. Please join follow my blog for this free learning experience!
About Me - Boston PPC:
I began my experience in search engine marketing in 2001 working as an Online Marketing Coordinator in Atlanta, GA where I worked full time managing PPC and affiliate marketing for a national direct marketing company. After working their for three years, I decided to make the move to become a consultant, helping to create, manage and optimize PPC accounts for companies in the Atlanta area. Over the years, I've worked with small and large clients on both the agency and client sides across a wide range of PPC duties - keyword expansions, account restructures, ad copy writing, reporting and analyses. This experience has allowed me to work with many companies from a wide range of verticals, learn more about how to manage account to a specific ROI, ROAS, SOV, CTR and CPC and branding goals. Now, I'm expanding my business into Boston, MA offering these same PPC services on an on-going basis. All of this will be covered in up-coming blog posts. Stay tuned!
Resource: Visionary Search - Boston PPC Search Marketing Consultant
http://www.visionarysearch.com
